Traffic Roundup
Fast Start Tips

Getting the Most Out of Your Advertising

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Today, we want cover some things that will help you best use your time and money while promoting on the Internet.

The first thing you need to understand is:

Everybody promoting on the Net is your competition.

Most advertising on the Net is people advertising to you in hopes you will join their business. They are more interested in you seeing what they have to offer, rather than you seeing theirs. So, you have to have an edge.

If you want to make money on the Net, you need to stand out from the crowd and get your site seen fast. How do you do that?

1) Splash pages - splash pages are very short pages used in traffic exchanges that load quickly and get to the point quickly. They usually don't give many details about what you are promoting, but arouse curiosity so that a surfer will click a link to get more information. These are very easy to make and require minimal HTML skills. There are even programs to help you do this. When I first started making them, I used Outlook Express and then saved the code as a web page

2) Branding - this goes along with splash pages. Branding means that you show something over and over until potential prospects/customers/buyers become familiar with you. Branding can involve a picture of yourself, a logo, a slogan, or all of the above, and more. This is VERY critical!

3) Lead Capture Pages - again, all of these are intertwined. Lead capture pages are pages that inspire a viewer to request more information. This is important because you want to have the ability to contact someone several times to share your opportunity/information with them. Remember, they need to hear from you about 7 times on average before you get a response. Lead capture pages always have an autoresponder form that 'captures' their email address and other information, then sends them your message in regular intervals; daily, weekly, etc.